Drive Exponential Outcomes
Welcome to Lamplighters
We specialize in driving transformative growth for cloud companies globally. Operating from Singapore and Bangalore, our team, with over six decades of combined experience, specializes in rethinking Business Development and Growth within the technology sector. We know each company’s journey is unique, and each of you are grappling with many levers of growth. Explore what you can do differently to grow faster in your markets and new markets. Experience transformative thinking that simplifies your approach to markets.
We are your Catalysts
At Lamplighters, we serve as direct catalysts for cloud-focused companies, helping them accelerate their growth. Our outside-in approach integrates our experience with your unique needs to optimize, transform, and scale your business. We challenge conventional ways of doing business, apply ‘Possibility Thinking’ to unlock growth opportunities and avenues you might not have considered. As partners in your journey, we’re committed to reassessing and amplifying your Go-To-Market strategies, driving significant outcomes for your business.
What we do
We focus on 3 areas of engagement with Cloud Businesses- cutting across B2B/B2C ISV’s, System Integrators, Distributors and Resellers who are either with AWS, Azure, Google or any other leading cloud vendors. We also work with those that want to explore how they can build a business model with these cloud vendors. Cut short the learning curve and leverage us to understand more.
Transformation Catalyst
Don’t depend on traditional GTM models. Lamplighters offer proven frameworks and customizable mechanisms to build agility and speed to market. Collaborate with subject matter experts to create a blueprint covering all levers – Marketing, Services, Sales, and Vendor relationships.
- Business Planning & discovery workshops
- Leverage Growth Mechanisms and other transformation programs
- Structured framework & tools
Transformation Catalyst
Don’t depend on traditional GTM models. Lamplighters offer proven frameworks and customizable mechanisms to build agility and speed to market. Collaborate with subject matter experts to create a blueprint covering all levers – Marketing, Services, Sales, and Vendor relationships.
- Business Planning & discovery workshops
- Leverage Growth Mechanisms and other transformation programs
- Structured framework & tools
Business Expansion Catalyst
Accelerate plans to expand your footprint into new regions by landing and piloting in new markets more efficiently. Before deciding expansion, drive the Market Expansion Readiness discovery workshop to assess the readiness. Define clear metrics and leverage all engines of growth to maximize success probability (channels, relationships and complementary partnerships).s and other transformation programs
- Market expansion readiness workshops- Define if you are really ready to expand
- Detailed action and metrics to execute coverage plan. Use an outside-in point of view to finalize plans
- Data-driven inputs for internal pilots & to drive investments
Partnership Catalyst
The best outcomes for partnerships come from leveraging best practices and engaging proactively with the team on the ground – both with the vendors as well as other partners. Jointly arrive at a Partnership blueprint which you can expand on-and explore optimal models to grow.
- Partnership review with key CSP’s (Levels & options)
- Partner Transformation Workshops
- GTM plans with CSP/Partners
Why Lamplighters
Choosing Lamplighters involves partnering with a team with consistent business growth and transformation outcomes, focusing on:
Expertise in Business Expansion + -
We're growth experts! Decades of experience launching and scaling businesses – including cloud partners in APJ – means we know how to optimize your expansion journey.
Strategic Market Penetration + -
Our market insights help businesses identify and capitalize on new opportunities, extending beyond the BAU model. We explore key leverage points for scaling growth and discuss how to connect these dots, ensuring businesses can effectively navigate new markets and achieve their growth goals.
Building Strong Partnerships + -
We provide customized solutions for complex issues, utilizing our extensive network of subject matter experts. We can explore local marketing companies for brand launch or localize content for local market messaging.
Innovative Solutions + -
We offer tailored strategies to address complex challenges, utilizing our extensive network of subject matter experts. We can explore local marketing companies to launch your brand in local markets or localize your content to accelerate messaging in the local market.
Sustainable Growth + -
Our goal is to achieve long-term, sustainable success, challenging leaders to assess their readiness for market expansion and develop strategies before entering the market, ensuring they are well-prepared for the future.
Who we are
HAJA SHERIFF
Over 30 years of experience in India and APAC, including partner leadership for AWS Public Sector, NPO/Emerging Business Leader, and AWS Marketplace builder. Over a decade of experience in Singapore for APAC expansion, own startup, market making, and business consulting, and Think-Big Executive