Vintage Lamp Lantern

Ready to land and scale
in new markets?

We help Technology companies accelerate growth by leveraging every lever that matters - Marketplace adoption, new partnerships, cutting-edge marketing, and co-selling with CSPs and OEMs

Consulting isn't about solving problems as they are; it's about Architecting the customer journey as it could be — continually Reinventing, Refining, Reengineering it for greater impact.

Lamplighters Philosophy

GTM is more than strategy,
Comprehensive Execution

At Lamplighters, we design and execute the entire journey — from intelligence to market entry to measurable outcomes. Whether you're a tech company, distributor, or system integrator, we give you the tools to accelerate growth without the complexity of traditional approaches.

Market Intelligence & Insights

We go beyond market research. Our intelligence reports give you a clear view of opportunities, competitive signals, and growth blueprints.

Targeted Database Engagement

Growth happens when you connect with the right accounts. We build ICP-led databases and design engagement blueprints that integrate seamlessly.

Partner Ecosystem at Scale

Seamless, SaaS-based Partner Manager-as-a-Service — enabling outreach and pipeline building without local presence overhead.

Cutting-Edge Marketing That Matters

No fluff, no vanity metrics. We craft laser-focused marketing strategies that speak directly to your ICP, cut through market noise, and drive actual pipeline — not just impressions.

Outcome-Based GTM

Strategy only matters when it delivers. We design and execute GTM programs that create measurable traction.

Why Lamplighters?

We don't just solve problems — we architect transformative journeys that redefine what's possible in global market expansion.

30+

Global Partner Engagements

Across India, Vietnam, ASEAN, Australia/NZ, Malaysia, the US, and Brazil — we've helped technology companies land, scale, and build unstoppable momentum in new markets.

AI

AI-First Consulting

From intent tracking to database enrichment and GTM automation, we bring cutting-edge AI-powered tools into every engagement for unprecedented efficiency.

100%

Hands-On Execution

We don't just advise from the sidelines. We work shoulder-to-shoulder with your teams, rolling up our sleeves to deliver outcomes that matter.

360°

End-to-End Journey Thinking

Every engagement covers the full transformation cycle: Strategy → Customers → Partners → Messaging → Measurable Outcomes.

TOP

Elite Leadership Experience

We've led teams inside AWS, Microsoft, Oracle, and IBM. We know what winning looks like because we've been the ones responsible for driving growth.

15

Countries & Growing

Our global footprint spans multiple continents, giving us deep insights into diverse markets, cultures, and business environments worldwide.

Unlock growth by activating the right levers

01

Cloud & SaaS Vendors (ISVs)

Accelerate entry and scale by leveraging Marketplace adoption, co-selling with CSPs and OEMs, and outcome-driven GTM execution.

02

Distributors

Move beyond "business as usual" by onboarding new resellers, activating MDF programs, and bringing in relevant cloud and SaaS technologies.

03

System Integrators (SIs)

Sharpen market position by aligning with global tech vendors, building co-sell motions, and creating differentiated solutions.

Ready to land in new markets with Speedand Confidence?

We help technology companies expand globally by leveraging every growth lever. With Lamplighters, you don't just enter a market — you gain traction from day one.

Start Your 90-Day GTM Sprint →
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Meet the Leaders Behind Lamplighters

Lamplighters was founded by two leaders with decades of experience in building technology businesses, new markets, and partner ecosystems across APAC and beyond.

Haja Sheriff

Held leadership roles at AWS, Microsoft, and IBM, driving business expansion, partner development, and market entry strategies. He has consistently built new businesses from the ground up, helping technology companies scale globally.

AWS Microsoft IBM

Murali S. Hariharan

Veteran of AWS, Oracle, and IBM, with a deep focus on ISVs across APAC. He has helped hundreds of software companies grow, expand into new markets, and accelerate through partner-led models.

AWS Oracle IBM

We've built markets for the world's biggest tech companies — now we help you build yours.